We encountered "Tonsorial," an antiquated term for haircut and shaving work, rooted in the Latin verb tondēre, meaning "to shear, clip, or crop."

Given the concept of a contemporary men's salon, naming emerged as our initial challenge. Simplifying the name, we swiftly forged a compelling brand. The result?The Wordmark derives from classic barbershop signage, coupled with a modern font for relevance. Typography and icons adopt sleek lines and shapes. The brand voice is direct yet adventurous, resonating across touchpoints. Our environmental and packaging design masterfully employs negative space, clear typography, and vibrant colors to reshape your salon experience.