HIBACHI
Downtown Miami, Florida
HIBACHI
TERIMA KASHI
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Hibachi Grill & Noodle Bar is a fast-fresh Pan-Asian dining concept rooted in the vibrant culinary landscape of Miami. Designed as a modern take on Japanese hibachi-style and noodle bar experiences, the restaurant offers a diverse menu of soups, salads, grilled proteins, noodle bowls and classic Japanese and Thai-inspired dishes made with fresh, high-quality ingredients.
JASTOR VALUE
The value Jastor brought to the project was in defining a strategic visual framework that reflects the vibrancy of the cuisine and the diversity of the menu, ensuring the brand resonates with modern diners seeking both authenticity and convenience. By grounding the identity in thoughtful design and cultural cues, Jastor helped position Hibachi Grill as a contemporary Pan-Asian destination with broad appeal.
DESIGN SYSTEMS
The design system developed for Hibachi Grill is clean, bold and adaptable, reflecting both the diversity of the menu and the energy of its urban locations. Through purposeful use of typography, dynamic layouts and graphic elements that echo culinary motion and freshness, the system creates a cohesive visual language that performs equally well across menus, signage, digital platforms and environmental graphics.
HIBACHI
Hibachi Grill’s brand identity captures the essence of approachable, flavorful Pan-Asian dining. The visual language draws inspiration from contemporary Asian cuisine culture, balancing modern simplicity with expressive character.
IDENTITY
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