Jason is a dynamic force in the world of marketing and design, with 25 years of experience reshaping industries and elevating brands. He has become a transformative figure in Miami’s advertising and marketing industry, helping establish the city as a global creative hub by crafting Miami’s most iconic hospitality and real estate brands.

Raised in a family of restaurateurs, Jason’s childhood was steeped in the art of hospitality, where he learned the importance of creating memorable guests experiences. This upbringing sparked a lifelong passion that would guide his career and led him to study advertising with a major in sociology, a combination that empowered him to merge design innovation with a deep understanding of human connection.

Throughout his career, Jason has worked with some of the world’s most recognized brands, including W Hotels, MasterCard, Amazon, Sony, Pepsi, McDonald’s, Carnival Cruise Lines, and Lennar. His ability to create impactful campaigns and strategies has made him a trusted partner for global companies and a leader in branding excellence.

Jason's work has garnered widespread acclaim, earning him prestigious accolades such as the 2021 Dieline Gold Award, presented by Adobe, and the Retail Design Award in Germany in 2015. His innovative contributions have been prominently featured in Communication Arts Magazine since 2006, solidifying his reputation as a leader in his field. In 2012, Aqui Colombia Magazine recognized him as one of the top 100 most influential Colombian-Americans in the United States. More recently, he was honored as one of "The 41 Most Fascinating Founders in Florida," a distinction that placed him alongside renowned business figures like Grant Cardone.

Jason’s expertise has brought him to stages worldwide, including the National Restaurant Association, where he shared the spotlight with notable speakers including Senator Marco Rubio, as well as prominent events including The One Show Miami and Xpecta. He has also served as a guest professor in strategic branding at leading institutions, including Florida International University, Miami Ad School, and the Miami University of Art and Design (The Art Institute), where he mentors the next generation of creative minds.

Through his work at Jastor, Jason continues to push boundaries, combining his passion for storytelling, hospitality, and design to redefine excellence and inspire innovation.