Formerly known as Parallel Investments Realty, the decision to redefine its strategic

positioning and visual identity led to JASTOR's involvement. Collaborating with the Red Road Real Estate team, we embarked on a journey to encapsulate the essence of their vision. Our goal was to forge a brand that resonates on an emotional level with its clientele. Red Road, a significant route within South Florida, holds immense importance. JASTOR spearheaded a comprehensive strategic venture encompassing brand pillars, essence, architecture, and a holistic visual identity. This extensive project culminated in crafting stationery and a dynamic company website, seamlessly aligning the brand's vision with its presentation.