Introducing the new look of Pollos & Jarras: Peruvian Street Food Chicken Haven in the Heart of Miami.

Step into the vibrant world of Pollos & Jarras, where each aspect of the brand tells a tale of Peruvian culinary excellence. Crafted by Chef Juan Chipoco, a maestro of Peruvian food and a pioneer in bringing the authentic flavors of Lima to Miami. Pollos & Jarras rebranding stands out as a culinary gem, blending tradition with innovation. Our design ethos was clear: capture the essence of Pollos & Jarras and Peruvian culture while showcasing Chef Juan Chipoco’s esteemed reputation. Departing from the typical Peruvian restaurant aesthetics, our brand identity is a bold fusion. Drawing inspiration from the colorful streets of Lima, the lively energy of Peruvian markets, and the passion of street food vendors, our approach is vibrant, concise, and a breath of fresh air for Miami's food scene. To truly embody Pollos & Jarras spirit, we immersed ourselves in the bustling streets of Lima, gaining insights from local cooks and absorbing the city's rich culture. Join us on a culinary journey that brings the heart and soul of Peruvian street food to the streets of Miami. We were responsible for: Visual Identity Overhaul - new logo, color palette, and typography, Brand Storytelling, Photography and Imagery, Digital Presence Enhancement, Uniform and Packaging Redesign, Collateral Materials and Cultural Integration.