West Palm Beach, Florida

From Ed's Food and Deli to Ed's Taco Bodega, a 360° rebranding encapsulating the spirit of Jalisco, Mexico.

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Nestled within diverse Mexican convenience stores in West Palm Beach, FL, Ed’s Taco Bodega redefines taqueria excellence.

Seeking an authentic rebrand, Ed’s entrusted Jastor to encapsulate the spirit of Jalisco in their menu offerings. Our shared zeal for Mexican cuisine and culture led us on a transformative journey to Guadalajara. Where we immersed ourselves in local restaurants and embraced Jalisco's rich traditions - infusing them into our collaboration. This iteration of Ed’s Taco Bodega was born from respect and admiration, encapsulating the essence of tradition while paving a new path for the brand.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media