Miami, Florida

Crafting Identity: Capturing the Essence for a European Traiteur, Café, and Sandwich Shop

Eten Food Co. welcomes you to a convivial European Traiteur, café, and sandwich shop.

The kitchen buzzes with creativity under the helm of award-winning Chef Dirk De Cuper, fashioning every dish. Our forte lies in presenting gourmet delights, marrying top-tier ingredients with pocket-friendly prices. Founded in the exclusive enclave of Las Olas, Fort Lauderdale, in 2010, Eten embarked on a mission to bridge European essence to the American palate. In the earlier years, the brand fell short in conveying the authentic European traiteur concept to its American audience. The original brand design failed to encapsulate the uniqueness of Eten's offerings. Extensive research illuminated a pattern in European establishments embracing classical ornamental motifs, a tradition we leveraged to cultivate a more inviting atmosphere, while subtly evoking Eten's European heritage.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media