CARNIVAL ENTERTAINMENT
Dolphin Mall - Sawgrass Mall
CARNIVAL ENTERTAINMENT
WE BRING THE FUN
Year
2025
Carnival Entertainment is a core sub-brand of Carnival Cruise Line, responsible for shaping and delivering the entertainment experience across one of the world’s most recognized cruise brands. More than stages, lights or performances, Carnival Entertainment represents a unified ecosystem of talent — singers, dancers, musicians, technicians and creative teams — working together to bring energy, emotion and fun to every guest journey.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Jastor was entrusted with the creation of Carnival Entertainment’s brand system, defining a strategic identity capable of expressing the scale, diversity and vibrancy of entertainment within a global brand. Jastor’s value lay in translating abstract concepts such as fun, energy and collaboration into a disciplined visual and narrative framework.
The design system developed for Carnival Entertainment is dynamic, expressive and highly structured, designed to perform consistently across print, digital, environmental and experiential applications. A bold color family, energetic gradients, wave-inspired textures and a modular graphic language work together to convey motion, sound and excitement.
DESIGN SYSTEMS
CARNIVAL ENTERTAINMENT
Carnival Entertainment’s identity is built around a powerful symbol — the CE icon — representing play, amplification and performance. Combined with approachable typography and an energetic visual language, the identity communicates optimism, inclusivity and confidence. Rooted in the idea that “the future is fun,” the brand balances professionalism with personality, positioning Carnival Entertainment as both a serious career destination and a joyful creative community within the Carnival Cruise Line ecosystem.
IDENTITY
CARNIVAL ENTERTAINMENT
SOLUTION
Jastor delivered a comprehensive branding solution that unified strategy, identity and execution into a cohesive brand ecosystem for Carnival Entertainment. The result is a scalable and future-ready brand that supports internal culture, recruitment, promotions and global communication while maintaining consistency and creative freedom.
Other Projects
Astra
Adela
Artem