In 2009, JASTOR embarked on fortifying and crafting a world-class brand for its U.S. debut.

We defined the new brand, strategically crafting an engaging identity to attract consumers over competitors. Guiding the creative team from inception to execution, our solution spanned branding aspects like logo, stationery, web presence, menus, packaging, and more. By establishing a secure national framework and sparking local buzz, SALSA FIESTA became a Miami classic, resonating across Fort Lauderdale, Aventura, Miami Lakes, Coral Springs, and Pembroke Pines.