SALSA FIESTA
Miami, Florida
SALSA FIESTA
THE PARTY STARTED!
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Salsa Fiesta is a vibrant fast-casual Mexican dining concept built around bold flavors, fresh ingredients and an energetic atmosphere. Designed as a go-to destination for everyday meals, the brand blends speed, quality and accessibility with a lively cultural spirit. Salsa Fiesta transforms the simplicity of Mexican street-inspired food into a fun, colorful and approachable dining experience that resonates with a broad and diverse audience.
JASTOR VALUE
Jastor approached Salsa Fiesta with the goal of strengthening its brand presence while preserving its approachable and energetic essence. The value lies in refining the brand’s visual and verbal language to ensure consistency.
The design system developed for Salsa Fiesta is bold, dynamic and highly functional. Through expressive typography, vibrant color palettes and adaptable graphic elements, the system communicates energy and freshness while remaining easy to apply across menus, packaging, signage and digital platforms.
DESIGN SYSTEMS
SALSA FIESTA
Salsa Fiesta’s identity embodies movement, flavor and accessibility. The visual language is confident and playful, reflecting the brand’s lively atmosphere and focus on everyday enjoyment. Rather than aiming for refinement, the identity prioritizes clarity and character, reinforcing Salsa Fiesta’s positioning as a familiar, fun and flavorful destination.
IDENTITY
Jastor delivered an integrated branding solution that aligns strategy, identity and execution into a cohesive system. The result is a scalable brand platform that supports growth while maintaining consistency across touchpoints.
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