TAIMA LATIN TRAP
Doral, Florida
TAIMA LATIN TRAP
BACK TO HAPPIER TIMES
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Taima is a Latin Tap House built around nostalgia, simplicity and joy. Inspired by childhood memories and the carefree moments of growing up, Taima invites guests to step away from routine and reconnect with a time when laughter came easily and worries felt distant. The concept reimagines social dining as a playful, welcoming experience where food, drinks and atmosphere come together to create timeless moments. Taima is not just a place to eat and drink, but a space designed to feel like a playground for all ages, where being present is the only rule.
Credits
Interior & Architectural Design: PG Studio Inc
JASTOR VALUE
Jastor’s role in Taima was to transform an emotional idea into a fully articulated brand experience. By anchoring the concept in nostalgia and human connection, Jastor defined a clear brand narrative that celebrates simpler times while remaining relevant and contemporary. The value lies in translating emotion into strategy, ensuring that every aspect of Taima — from its voice to its visual identity — communicates warmth, authenticity and joy.
The design system created for Taima is bold, expressive and intentionally playful. Rooted in Latin-inspired visual culture, architecture and graphic forms, the system uses strong typography, vibrant colors and modular graphic elements to evoke energy and optimism.
DESIGN SYSTEMS
TAIMA LATIN TRAP
Taima’s identity is built around emotion, memory and presence. The wordmark, iconography and graphic language draw inspiration from happier times, reflecting a sense of warmth, familiarity and fun. The identity avoids stiffness or formality, instead embracing a visual tone that feels approachable and human.
IDENTITY
Through consistent use of color, typography and graphic patterns, the brand communicates a sense of magic and freshness that invites people in and encourages them to relax, laugh and reconnect with their inner child.
TAIMA LATIN TRAP
SOLUTION
Jastor delivered a comprehensive branding solution that unifies storytelling, visual identity and experience design into a cohesive brand ecosystem. The result is a scalable and adaptable brand that maintains consistency across all physical and digital environments while preserving its emotional core.
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