HI POKE BAR

Boca Raton, Florida

HI POKE BAR

I’M FRESH & FRIENDLY

Year

2022

Project Category

Interior Design / Visual Identity & Branding

Hi Poke Bar is a fresh and healthy fast-casual restaurant concept centered around custom-made poke bowls inspired by traditional Hawaiian cuisine. Built on simplicity, quality and speed, the concept offers a modern approach to raw fish bowls made with fresh ingredients, balanced flavors and personalized combinations. Hi Poke Bar transforms a traditionally niche dish into an accessible, everyday experience that fits seamlessly into contemporary urban lifestyles.

JASTOR VALUE

Jastor approached Hi Poke Bar with the goal of creating a clear, consistent and recognizable brand in the competitive fast-casual market. The value lies in translating a health-focused food concept into a strong visual identity and strategic brand system that communicates freshness, clarity and trust.

The design system developed for Hi Poke Bar is structured, clean and highly functional. Built around consistency and ease of implementation, the system defines clear rules for logo usage, typography, color and graphic elements.

DESIGN SYSTEMS

HI POKE BAR

Hi Poke Bar’s identity reflects freshness, simplicity and modern casual dining. The visual language is bold yet approachable, relying on clean typography, a bright color palette and graphic textures that reinforce the brand’s energetic and healthy positioning. The identity avoids excess, focusing instead on clarity and repetition, making the brand easy to recognize, remember and trust.

IDENTITY

Jastor delivered a comprehensive branding solution that unifies strategy, identity and implementation into a scalable brand ecosystem. The result is a clear and consistent system that supports growth, operational efficiency and long-term brand recognition.

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