K PIZZA
Miami, Florida
K PIZZA
PIZZERIA AL TAGLIO
Year
2022
Project Category
Interior Design / Visual Identity & Branding
K Pizza is a dynamic, Italian-inspired pizzeria located in South Miami that brings two iconic styles of pizza together under one roof: the bold, crispy Roman pizza al taglio and the soft, airy Neapolitan round pizza. Born from a friendly rivalry between two pizza makers passionate about their traditions, K Pizza offers guests the freedom to choose their favorite style while celebrating the art of pizza craftsmanship.
Credits
Interior & Architectural Design: PG Studio Inc
JASTOR VALUE
Jastor’s work on K Pizza focused on capturing the essence of this dual-styled pizza concept and crafting a brand identity that reflects both its culinary authenticity and its bold personality. The value Jastor brought to the project was in reimagining a category often defined by tradition and cliché, and infusing it with a fresh, expressive voice.
The design system developed for K Pizza embraces a visual language that is energetic, unconventional and rooted in cultural references that go beyond conventional pizza branding. Instead of leaning on typical Italian stereotypes, this system channels the influences of Italian cinema, modern typography and urban visual cues to convey a bold and memorable personality.
DESIGN SYSTEMS
K PIZZA
K Pizza’s brand identity expresses the playful tension and harmony between two revered pizza styles, giving equal weight to Roman crispiness and Neapolitan softness in its visual expression. Through thoughtful use of graphic elements, color and typographic forms, the identity reflects both the craft behind the pizza and the cultural heritage that inspires it.
IDENTITY
This identity elevates K Pizza from a typical pizzeria to a cultural experience, communicating a sense of passion, creativity and choice that aligns with the brand’s culinary narrative and ethos.
K PIZZA
SOLUTION
Jastor delivered a holistic branding solution for K Pizza that unifies strategy, design and narrative into an integrated experience. The result is a brand system that not only supports the restaurant’s core offering — exceptional pizzas in contrasting styles — but also strengthens its presence in the competitive Miami food scene. By ensuring visual consistency and emotional resonance across physical spaces, digital channels and brand collateral, Jastor helped position K Pizza as a compelling culinary destination that engages guests, sparks curiosity and builds lasting brand affinity.
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