Miami, Florida

Crafting an Iconic Identity: Branding, Brand Identity, and Award-Winning Packaging for Pizza Al Taglio by the World-Famous Roman Chef, Massimiliano Saieva

Meet K Pizza: A Roman "Pizza al Taglio" concept, where each slice is a work of art.

Crafted by renowned chef Massimiliano Saieva, an esteemed instructor at the Roman Pizza Academy and an Italian pizza trailblazer, K Pizza stands in a league of its own. Our design strategy was clear: capture K Pizza's distinct essence while harnessing Massimiliano's revered reputation. Diverging from conventional Italian pizza visuals, our brand identity is a bold departure. Inspired by Fellini films, modern Italian typography, athletic vibes, and Rome's street graffiti, our approach is dynamic, concise, and a breath of fresh energy for the industry. To truly embody K Pizza's spirit, we immersed ourselves by traveling to Urban Roma, gaining insights from today's Pizza Makers and soaking up the city's cultural vigor.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media