Florida, USA

Sergio's, since 1975. To rejuvenate the brand for future generations, our strategy seamlessly fused Cuban heritage with Miami's spirit, birthing a reimagined icon.

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Sergio's has transformed from a mom-and-pop gem into a thriving family restaurant, transcending its origins.

Melding Cuban traditions with Latin and American flavors, Sergio's essence honors timeless values, becoming the hub of Cuban comfort cuisine in South Florida. Our rebranding goal was to preserve its essence while welcoming a new era, catering to fresh markets while upholding its legacy. We crafted sub-brands like Sergio’s Go, Sergio’s Plus, Sergio’s NFTrends, Sergio’s Care Foundation, and Rooftop 32. These mirror Sergio's heart while possessing distinct traits for differentiation.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media