PADRINOS

Broward County - Orlando, Florida

TRADITION WITH A CONTEMPORARY FLAVOR.

PADRINOS

Year

2025

The logo draws from the original 1930 Hermanos Padrino's emblem, infused with a modern twist that echoes Cuban flair. This influence stems from early 20th-century films, cigar boxes, tourism posters, and signage. We modernized these nostalgic elements while retaining their Cuban essence. Hospitality flows in Padrino’s genes, evident in our use of halftone-colored family photographs from Cuba to capture the brand's culture. These evocative images infuse every aspect of Padrino’s identity. Hand-drawn illustrations unique to Padrino’s, alongside resort-style colors and layered ancestral images, form an integral part of the identity.

Project Category

Interior Design / Visual Identity & Branding

JASTOR VALUE

Jastor approached Padrinos with a focus on preserving its cultural essence while elevating its brand presence. The value lies in refining the brand’s narrative and visual expression to ensure consistency, clarity and longevity. By balancing authenticity with contemporary design sensibilities

PADRINOS

The design system developed for Padrinos establishes a structured and cohesive visual language that supports multiple locations and applications. Through thoughtful use of typography, color and graphic elements, the system reflects warmth, heritage and approachability.

IDENTITY

PADRINOS

SOLUTION

Jastor delivered an integrated branding solution that aligns strategy, identity and experience into a cohesive ecosystem. The result is a scalable brand that preserves Padrinos’ character while supporting its continued evolution. Through disciplined storytelling and thoughtful design execution, Jastor helped position Padrinos as a cultural staple — a brand that celebrates tradition, family and the enduring power of shared meals.

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