PROPAGANDA
Wynwood - Miami, Florida
PROPAGANDA WYNWOOD
A GALLERY FOR PASTA
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Propaganda Wynwood is an authentic Sicilian pastificio and Italian restaurant located in Miami’s dynamic Wynwood neighborhood, known for its vibrant street art and cultural energy. This culinary destination brings traditional Southern Italian flavors to life with in-house fresh pastas, wood-oven pizzas, seafood and an expansive selection of natural wines sourced from small vineyards across Italy. The restaurant’s design and culinary identity immerse guests in the warmth and soul of Sicily, bridging culinary tradition with the creative spirit of Wynwood’s artistic community
JASTOR VALUE
Jastor’s contribution to Propaganda Wynwood focused on shaping the concept into a brand that is both rooted in authentic Italian heritage and resonant within Wynwood’s contemporary cultural landscape. The value Jastor brings to this project lies in crafting a narrative that goes beyond cuisine, positioning Propaganda as a cultural and sensory experience where food, wine and storytelling converge.
The design system created for Propaganda Wynwood reflects the restaurant’s dual identity as both a traditional Italian pastificio and a vibrant urban eatery. Inspired by the nostalgia of 1980s Sicily and the immersive visual energy of Wynwood, the system harmonizes tactile, handcrafted elements with bold, expressive graphics.
DESIGN SYSTEMS
PROPAGANDA WYNWOOD
The visual identity for Propaganda Wynwood captures the essence of timeless Italian tradition infused with contemporary urban vitality. Anchored in the proud heritage of Sicilian culinary culture and informed by Wynwood’s artistic energy, the identity uses imagery, typographic voice and sensory cues to evoke memory, craft and place. This crafted identity distinguishes Propaganda as an authentic and inviting destination, where the richness of Italian culinary history meets a fresh, modern design language that resonates with a diverse audience seeking both tradition and originality.
IDENTITY
PROPAGANDA WYNWOOD
SOLUTION
Jastor delivered a holistic branding solution that unifies strategy, design, narrative and environmental experience for Propaganda Wynwood. The integrated approach ensured that every touchpoint — from visual identity and menus to spatial graphics and digital channels — contributes to a cohesive expression of the restaurant’s core values: authenticity, craftsmanship and cultural connection. This solution not only elevates the guest experience but also positions Propaganda as a compelling culinary and cultural destination in Wynwood, strengthening its appeal, supporting its business goals and nurturing emotional engagement with guests.
Other Projects
Hala Lulu
Padrinos
Chiqui Lucky