LMC Quarterra approached us to develop a brand targeted towards Millennials, specifically for the residents of Doral, Florida.

Highlighting the unique advantages of this thriving community. After careful consideration, we named the brand "The Dori," drawing inspiration from the fascinating history of the land owned by real estate pioneers Doris and Alfred Kaskel. We crafted a brand that exudes freshness and energy, taking inspiration from the modern Tulum vibes of yoga and outdoor spaces, while considering the unique needs of urban communities.