MR.SHRIMP
Miami
MR.SHRIMP
FROM BAYOU TO GLADES
Year
2017
For over three decades, Mr. Shrimp has served bold Louisiana flavors to South Florida, building a loyal following from its origins in Belle Glade. But as the brand looked to expand into the fast-casual space, it needed more than recognition — it needed a refreshed identity that could match its legacy and ambition.
Project Category
Interior Design / Visual Identity & Branding
JASTOR VALUE
Jastor helped transform Mr. Shrimp from a beloved local spot into a fully realized brand experience.
Our work brought structure, clarity, and personality — turning history into strategy, and flavor into a brand voice. We delivered a cohesive system that could scale across locations, packaging, digital, and physical spaces — all while staying true to the heart of Mr. Shrimp.
Wordmark: A blend of New Orleans-inspired signage and modern script to bridge tradition and today.
Shrimp Icon: Built using the Fibonacci sequence for balance and flow, with a crown symbolizing Mr. Shrimp’s authority.
DESIGN SYSTEMS
MR.SHRIMP
Visual Assets: Overlaying custom illustrations, vintage Louisiana maps, and bold photography gives depth, movement, and narrative texture.
Brand System: A complete design toolkit covering menus, interiors, packaging, apparel, and communication assets.
IDENTITY
MR.SHRIMP
SOLUTION
The final brand captures everything Mr. Shrimp stands for — tradition, character, and bold flavor — reimagined for a new era.
Now, every touchpoint speaks the same language: rich in story, visually striking, and ready to grow. Mr. Shrimp emerges not just as a restaurant, but as a destination — a Cajun kitchen, reloaded.
Interior & Architectural Design: Manhas Design - Anderson Architecture
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