Palm Springs - Pembroke Pines - Pompano Beach - Belle Glade, Florida

Recreating a cajun-classic infused, quick service concept in the West Palm Beach area, Mr. Shrimp.

For 30 years, Mr. Shrimp has brought Louisiana Bayou flavors to South Florida, originating in Belle Glade and earning local acclaim:

Our design solution for this Cajun Reloaded fast-casual brand matches their excellence. FROM BAYOU TO GLADES.

The result? Wordmark mirrors New Orleans signage typography, paired with modern script for today's audience. The "Cajun Kitchen Reloaded" Tagline explains their cuisine. The Shrimp Icon, derived from Fibonacci series, features a crown denoting Mr. Shrimp's supremacy. Illustrations blended with photos and a 1500s Louisiana map anchor Mr. Shrimp's Floridian-Cajun fusion theme, enriching patterns and communications.

Mr Shrimp QSR 2021

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media