BADFINS
Clearwater, Florida
BADFINS
REBELLIOUS AT HEART
Year
2022
Project Category
Interior Design / Visual Identity & Branding
Badfins is a spirited beachfront restaurant and bar located at the Wyndham Grand Resort on Clearwater Beach, Florida, crafted to bring bold flavor, lively atmosphere and a sense of rebellious fun to one of the country’s most beautiful coastal destinations. Designed as a vibrant social hub for locals and visitors alike, Badfins melds casual seafood, Mexican-inspired fare, craft beer and handcrafted cocktails with live music and panoramic ocean views. The concept embodies a fresh take on beach dining that is both laid-back and memorable, encouraging guests to relax, savor great food and enjoy the unique energy of Clearwater Beach.
JASTOR VALUE
Jastor’s value in the Badfins project lies in shaping a brand that captures the exuberant spirit of a “rebel with a cause,” translating it into a visual and experiential identity that resonates with a youthful, lifestyle-oriented audience. The work focused on channeling disparate cultural influences — from iconic figures like James Dean to ’80s and ’90s surf and music culture — into a cohesive narrative that feels authentic to the locale and energetic in its expression.
The design system created for Badfins reflects its bold, carefree personality through distinctive visual language, including vibrant color palettes, expressive typography and graphic treatments that suggest movement, edge and energy. This system was developed to perform seamlessly across all brand touchpoints
DESIGN SYSTEMS
BADFINS
Badfins’ identity synthesizes its culinary vibrancy and cultural vibe into a visual and experiential expression that stands out in the competitive hospitality landscape of Clearwater Beach. The brand embodies a modern, “be bad — eat good” mentality that is both inviting and bold, articulated through editorial imagery, dynamic layouts and visual cues drawn from surf, rock and social culture
IDENTITY
This identity anchors the brand in a lifestyle-driven narrative, making Badfins feel less like a restaurant and more like a social destination where guests come not just to eat, but to connect, celebrate and belong.
BADFINS
SOLUTION
Jastor delivered a comprehensive branding solution for Badfins that unifies concept strategy, visual identity and experiential design into a cohesive whole. By balancing attitude with accessibility, the solution positions Badfins as both a premier beachfront dining experience and a cultural gathering place. The integrated approach ensures clarity and consistency across physical and digital environments, allowing the brand to engage guests effectively and strengthen its presence in the market.
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