Clearwater, Florida

360° Brand Identity and experience where James Dean Meets Red Hot Chilli Peppers - Badfins a developement by The Wyndham Grand Resort in Clearwater, Florida

Be bad, eat good. Wyndham Grand Resort's Clearwater Beach team aimed to establish

a fresh beachfront dining concept catering to millennials, rejuvenating the local lifestyle. Upon enlisting Jastor, we embraced the ethos of "Rebel with a Cause," reshaping the contemporary notion of "badass." Channeling influences from the '60s, '80s, and '90s, we crafted a brand that fuses James Dean, '90s surfers, and Red Hot Chili Peppers. Our execution included a comprehensive 360-degree brand experience, featuring striking imagery, edgy distressed patterns, typography, a vibrant color palette, and an editorial photography approach.

Services:

  • Brand strategy

  • Brand architecture

  • Visual identity

  • Marketing

  • Website

  • Uniforms

  • Menu Engineering

  • Signage

  • Interior Design Consultancy

  • Photography

  • Video

  • Social Media